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Latest News Clear Creative Brand GBM
Clear Creative Brand GBM
Last Updated on Monday, 14 February 2011 10:16 Written by Administrator Monday, 25 May 2009 18:44
When GBM needed to reposition their identity with something a little more vibrant – we duly obliged.
It was a tough act to follow as GBM's previous identity was designed by The Chase who are renowned in design circles as the creative benchmark. The gauntlet had been thrown down and we rose to the challenge.
We identified that the old logo was passed its ‘sell by’ date in both colour scheme and typeface. The corporate identity and associated marketing literature was tired and did not embellish that of a modern company – it really did need refreshing!
Clear Creative evolved and rebranded the logo and looked at repositioning their identity within the current market-place by redesigning their website and promotional literature. We took away the maroon and green of the previous branding and introduced a vibrant blue and jet-black colour scheme together with cleaner typestyling.
In the words of GBM's marketing director, ‘We have got the best corporate identity in Manchester”. Music to the ears of a creative!
If you would like to see further examples of how powerful our creative work is then why not drop us a line at
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Perrier Sponsors Affordable Art Fair with Cocktail Experience - Drinks brand Perrier is to sponsor this month’s Affordable Art Fair in Battersea Park for the first time in a deal brokered by brand experience agency BEcause.
