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Newsflash

New 'Get a Mac' ads take a shot at Windows 7 - Microsoft officially unleashed Windows 7 upon the world on Thursday and Apple now has an updated Mac lineup for the holidays—you know what that calls for? Why, new “Get a Mac” commercials, of course. In its usual fashion, Apple released a trio of thirty-second spots yesterday, each one aimed squarely at Windows 7 and all of them ending with a shot of the new iMac.

Two of the spots—“PC News” and “Teeter Tottering”—are about how customers who are planning on switching to Windows 7 might as well just choose to go the Mac route, given that they’re already going to have to buy new hardware and do a clean install to go from XP to Windows 7. I do love how at the end of the “PC News” spot, John Hodgman says, “Whoa, whoa, whoa, cut that feed please! Let’s go to a commercial,” only for Justin Long to point out, “We…we are a commercial.”

 

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Case Studies

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  • Fish Insurance
  • Beechfield
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  • Fish Insurance
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  • Beechfield
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Description: This promotional shot for Astra Zeneca was undertaken by our Photgrapher Barrie Yung www.redsnapper.la. The shot was taken the The Lake District in subzero temperatures – luckily we had nice warm coats on!

The model earned his money that day!

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Description: Clear Creative devised an ingenious direct mail campaign for Synergy Healthcare. The client needed to promote a SUSI (single use surgical instrument). The SUSI had a unit cost of 1p so we sent it out in a protected slip case as a sampler. The Surgeon uses this instrument only once in theatre then throws it away! - hence the tag line "This is one mailer you can throw away"

Website: www.clearcreative.eu

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Description: Clear Created was asked to design and build the new website for TES Communications. TES has worked in most countries of the world, offering wide area radio communications using sophisticated system infrastructure and terminals.

Website: www.tes.ltd.uk

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Description: This multimedia DVD was produced using a combination of Adobe Flash and Poser. The brief was to produce an educational learning aid for Key Stage 3 students, which taught them Shakspeare’s ‘The Tempest’ via an interactive route. This was also accompanied by a lesson plan for tutors.

Website: www.clearcreativelearning.com

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Description: Fish Insurance needed a marketing strategy to put them at the forefront of Disability Insurance. Fish Insurance had existing branding and advertising already in place but with Clear Creative's help a complete makeover brought Fish Insurance back up to speed.

Website: www.fishinsurance.co.uk

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Description: Clear Creative designed and produced large format backdrops and graphic arrangements to accommodate a wide range of product that Beechfield were exhibiting at the recent Printwear & Promotion Show at the National Exhibition Centre and the PSI Show in Dusseldorf.

Website: www.beechfield.com

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Description: The GBM Group plc charged Clear Creative with rebranding their current identity to something more contemporary. Clear produced a new corporate identity evaluating new typestyles and colourways then designing a corporate brochure, website, promotional leaflets and e-campaigns.

Website: www.gbm.co.uk

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Description: Clear Creative designed a new brand identity for Fish Insurance. Part of the brand redevelopment was to design a new website. Extensive organic site engine optimisation (SEO) has been employed together with PPC campaign promoting the Fish website highly in search engines.

Website: www.fishinsurance.co.uk

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Description: Clear Creative designed a new brand identity for Fish Insurance. Part of the brand redevelopment was to design a new website. Extensive organic site engine optimisation (SEO) has been employed together with PPC campaign promoting the Fish website highly in search engines.

Website: www.fishinsurance.co.uk

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Description: Headwear brochure for Beechfield Brands Ltd. Clear Creative were commissioned to design a 44 page headwear brochure to be published in 7 languages. The design concept was based around photographic originals (eg: negatives and transparencies) hence the title ‘Original Headwear’ and use of photo/transparency recesses!

Website: www.beechfield.com

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