Ouch!

Today, it seems that more and more design companies are branding gurus – jumping on the brand wagon and charging clients like raging bulls for the jargon.

Clear Creative know what works and what doesn’t when it comes to a brand identity.

A brand identity develops, it isn’t just designed! Quality design will always win customers and alter perceptions – we know how to create that, we have the know how!

If you take your business image seriously and don’t want to be bamboozled by the jargon then drop us a line.

Client: GBM
Project: GBM Rebrand

When GBM needed to reposition their identity with something a little more vibrant, we duly obliged.

It was a tough act to follow as GBM's previous identity was designed by The Chase who are renowned in design circles as the creative bench mark. The gauntlet had been thrown down and  we rose to the challenge.
We identified  that the old logo was past its ‘sell by’ date in both colour scheme and typeface. The corporate identity and associated marketing literature was tired and did not embellish that of a modern company – it really did need refreshing!

Clear Creative evolved and rebranded the logo and looked at repositioning their identity within the current market place by redesigning their website and promotional literature. We took away the maroon and green of the previous branding and introduced a vibrant blue and jet black colour scheme together with cleaner typestyling.

In the words of GBM's marketing director “We have got the best corporate identity in Manchester”. Music to the ears of a creative!
If you would like to see further examples of how powerful our creative work is then why not drop us a line at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Client: Fish Insurance
Project: Fish Insurance Rebrand and Website Design

Clear Creative designed a new brand identity for Fish Insurance. Part of the brand redevelopment was to design their new website. Extensive organic site engine optimisation (SEO) has been employed together with PPC campaign promoting the Fish website highly in search engines. Clear Creative also designed and developed their new e-Commerce platform so visiting clients could purchase insurance policies online. This project involved insurance documents being generated automatically and emailed to the client seamlessly and also a web service which transferred the transactions automatically to Fish Insurance back office to keep them up to date with client's orders.