What is SEO?

SEO, or Search Engine Optimisation, is the term used for improving your site in relation to your search engine ranking. Your placement in the search engine index is essential to your flow of traffic. The vast majority of mainstream sites will receive traffic directly from search engines such as Google. The higher your ranking / placement in these indexes, the greater the flow of traffic. For example, if you are an electrician in Manchester, and someone googled electrician manchester and you hold the #1 spot in Google, it is most likely that person will visit your site. Most searchers are going to browse the first few sites in Google and not others. Therefore, you want to be placed in this bracket.

So you really, really, really want to rank high in internet search engines?

At Clear we employ two methods of SEO  - Organic and PPC. Search Engine Optimisation (SEO) is often considered the more technical part of web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. SEO is sometimes also called SEO copywriting because most of the techniques that are used to promote sites in search engines deal with text. Generally, SEO can be defined as the activity of optimising web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.

Although SEO helps to increase the traffic to one’s site, SEO is not advertising. Of course, you can be included in paid search results for given keywords but basically the idea behind the SEO techniques is to get top placement because your site is relevant to a particular search term, not because you pay.

SEO can be a 30 minute job or a permanent activity. Sometimes it is enough to do some generic SEO in order to get high in search engines – for instance, if you are a leader for rare keywords, then you do not have a lot to do in order to get decent placement. But in most cases, if you really want to be at the top, you need to pay special attention to SEO and devote significant amounts of time and effort to it.

To discover what revenue potential lies hidden within your website's optimisation, get in touch with us today on 0161 762 3456

Google Adwords

• Set your budget
  There is no minimum spending requirement; the amount that you pay for Google AdWords is completely up to you. You can, for instance, set a daily budget of five pounds and a maximum cost of 10p for each click on your ad.
• Avoid guesswork
  Clear Creative provide keyword traffic and cost estimates so that you can make informed decisions about choosing keywords and maximising your budget.
• Pay only for results
  You are charged only if someone clicks your ad, not when your ad is displayed.
• Targeted reach
  Now you can advertise to people searching on Google. Even if you already appear in Google’s search results, AdWords can help you target new audiences on Google and our advertising network.
• Greater control
  You can edit your ads and adjust your budget until you obtain the results that you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.
• Measurable value
  There is no minimum spending requirement or time commitment. And with the cost-per-click option, you are only charged if people click your ads. This means that every pound of your budget goes toward bringing new prospects to you.

At Clear Creative we can help you get the most from your AdWords campaign by fine tuning  your website code to reflect your campaign.

We won’t promise you’ll be top dog on Google but we will get you on the first page!

If you want to know about our Online Advertising Tactics – drop us a line at This e-mail address is being protected from spambots. You need JavaScript enabled to view it