Travel Five Live
Last Updated on Monday, 14 February 2011 10:19 Written by Administrator Friday, 29 May 2009 13:46
Client: Travel Five Live
Project: South Africa Tour Brochure
Clear Creative were commissioned to design and print a high class holiday brochure for Travel Five Live, a specialist tour operator in South Africa. We liaised with the South African Tourism Board for imagery and printed 90,000 72 page brochures via web offset.
Clear Creative were also commissioned to design a website and national press advertising campaign in support of the brochure.
Minimizer Laparoscopic Gastric Band
Last Updated on Monday, 14 February 2011 10:18 Written by Administrator Friday, 29 May 2009 13:45
Client: Vernon Carus
Project: Minimizer Laparoscopic Gastric Band
Vernon Carus commissioned Clear Creative to create product literature and a direct mail campaign promoting a new surgical device called a laparoscopic band. This product is used to tie part of the gastrointestinal tract on an obese patient. The procedure is potentially life threatening if the surgical band slips. The USP of this product is that the device is guaranteed not to slip! A brave statement none the less!
Clear came up with the product name ‘Minimizer’ because it minimizes slippage risk due to the product's benefits of non-slip bands.
We also provided a visual concept demonstrating this rather than the age old picture of surgeons in an operating theatre. We used images of Sumo wrestlers to demonstrate obesity and the product's non-slip qualities. In Sumo wrestling if you slip – you lose!


